FREELANCE & FOR FUN

These are some projects I've completed either for freelance or just for fun.

Please note any designs I create based on copyrighted materials are never sold or distributed, and are created for fan art purposes only. To see more "just for fun" pieces, come join me on Instagram!

MERMAID FASCINATOR, PAPERCUT

MERRIEST UNDER THE MISTLETOE, PAPERCUT

MERMAY MEETS MET GALA- ADUT AKECH, PAPERCUT

MERMAY MEETS METGALA- BLAKE LIVELY, PAPERCUT

MERMAY MEETS MET GALA- ORIGINAL DESIGN, PAPERCUT

UNIYOGA, DIGITAL

TAYLOR SWIFT ERAS MINNIE EARS [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

DISNEY ATTRACTIONS TRAVEL POSTERS [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

YOU’VE GOT A FRIEND IN ME, A-Z MERCHANDISE [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

YOU’VE GOT A FRIEND IN ME, A-Z [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], GOUACHE & DIGITAL

YOU’VE GOT A FRIEND IN ME, A-Z DETAIL [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], GOUACHE & DIGITAL

ARIEL BEACH BAG [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

BELLE BOOK TOTE [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

TINKER BELL CROSSBODY [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

RAPUNZEL SATCHEL [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

JESSIE SADDLE BAG [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

MOANA STRAW TRAVEL SACK [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

COUNTDOWN TO OUR DISNEY VACATION [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

EIGHT DAYS 'TIL DISNEY: EPCOT DAY [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

SIX DAYS 'TIL DISNEY: SNACK DAY, DIGITAL

“ENOUGH! NO MORE!,” CRIES GRUMPY MR. FREDRICKSEN, DIGITAL

BABY MOANA [NOT FOR SALE- DESIGNED FOR FAN ART ONLY], DIGITAL

FIGMENT SKETCH [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

MY DOG IN MY BAG [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], MARKER AND PEN

DAISY DUCK SHOES [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY]

BARBIE SHOES NECKLACE [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY]

A RAINBOW OF FEELINGS, DIGITAL

EMOTIONAL REGULATION CARTOON, DIGITAL

RAINBOW UNIYOGI, DIGITAL

RAINBOW UNIYOGI, PAPERCUT

SAVE THE DATE, UP WEDDING 04/03/2021, DIGITAL

UP WEDDING 04/03/2021 PRINT, DIGITAL

UP WEDDING 04/03/2021 MEMENTOS

CITY LOVE CARICATURE, DIGITAL

EARTH LOVE CARICATURE, DIGITAL

MUTUAL ADMIRATION, DIGITAL

SPREAD FROM A BOOK I ILLUSTRATED, DIGITAL

FAMILY MEDICINE PATCH, DIGITAL

MERMOJI: A MERMAID CREATED FROM EMOJI, DIGITAL

BRANDING

Once my sister (and co-owner) and I settled on "The Mint Mermaid" as the name of our boutique, I developed a logo and brand identity that reflected our overall vision for the shop.

We filled our shop with unique and hard-to-find items, so the mint color conveyed this freshness. To enhance that association, I used the spearmint stripe in many versions of our logo to help customers connect the cooling spearmint flavor with the refreshing products we offered.

The mermaid communicated the concepts of being coastal, whimsical, and enchanting. I designed her to be featureless with just a simple silhouette, which helped to convey a feeling of mystery and wonder. Her outstretched hand reaching towards a starfish mirrored our customers who gathered goodies from our shop.

The website design for The Mint Mermaid replicated the overall feel of the shop: whimsical but organized, charming but not cluttered. My favorite graphic I created is the Venn diagram in the "about us" section. It's a fun nod to our nerdiness and helps tell our story.

art of jessica hart mint mermaid logo

LOGO, DIGITAL

BUSINESS CARD, DIGITAL

MERCHANDISE TAGS, DIGITAL

JEWELRY CARDS, DIGITAL

PRODUCT LABELS, DIGITAL

PROMOTIONAL LIFE-SIZE PHOTO CUTOUT, DIGITAL

WEB DESIGN- SHOP

WEB DESIGN- ABOUT US

WEB DESIGN

DIRECT EMAIL MARKETING

CALL TO ACTION

SOCIAL MEDIA PROMO

social_media_which_sealant_flowchart_jessica_hart_ware.jpg

PRODUCT DESIGN

I designed exclusive products for my shop. This distinguished us from competitors; they made a visit to my shop a truly unique experience as we carried items that could not be found anywhere else. I sourced vendors for each of these products, and worked with their design teams to match my files to their specific requirements.

FLAT RENDERING, DIGITAL

FINAL PRODUCT

FLAT RENDERING, DIGITAL

PRODUCT PHOTOS

"MER-THSTONE" JEWELRY CARDS, DIGITAL

MERTHSTONE MERMAID BRACELET

FLORIDA BUTTON TRIO, DIGITAL

MERMAID BUTTON TRIO, DIGITAL

FLORIDA BUTTON SET

HARD ENAMEL PINS SPECIFICATION, DIGITAL

MERMAID CLUB PIN

HARD ENAMEL PINS AND BUTTONS

2018 MERMAID CALENDAR

2018 MERMAID CALENDAR ORIGINALS- GOUACHE

January’s Mermaid

JUNE’S MERMAID

November’s Mermaid

LAYOUT INCLUDED MONTH-BY-MONTH VIEW

2017 MERMAID CALENDAR

2017 MERMAID CALENDAR ORIGINALS, GOUACHE

“WE JUST GO TOGETHER,” DIGITAL

“TO A MERMAID IN DISGUISE,” DIGITAL

FLORIDA POSTCARD, DIGITAL

DAISY DUCK SHOES [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY]

UP MINNIE HAT [NOT FOR SALE- MADE FOR PERSONAL USE ONLY], DIGITAL

ARIEL MINNIE HAT [NOT FOR SALE- MADE FOR PERSONAL USE ONLY]

LIGHTNING MCQUEEN MICKEY HAT [NOT FOR SALE- MADE FOR PERSONAL USE ONLY]

BARBIE SHOES NECKLACE [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY]

TINKER BELL MINIATURE CROSSBODY [NOT FOR SALE- DESIGNED FOR FAN ART ONLY], DIGITAL

JESSIE SADDLE BAG [NOT FOR SALE- DESIGNED FOR FAN ART ONLY], DIGITAL

ARIEL BEACH BAG [NOT FOR SALE- DESIGNED FOR FAN ART ONLY], DIGITAL

RAPUNZEL SATCHEL [NOT FOR SALE- DESIGNED FOR FAN ART ONLY], DIGITAL

BELLE BOOK TOTE [NOT FOR SALE- DESIGNED FOR FAN ART ONLY], DIGITAL

MERMAIDS

I created many exclusive art prints to give our shop a sense of novelty, and to set us apart from other area shops that also carried mermaid merchandise. Tourists loved finding unique, locally made artwork, and releasing new prints throughout the year gave locals a reason to return. I printed these in-house, and matted them myself.

VINTAGE TRAVEL POSTER, GOUACHE

ALWAYS BE A MERMAID, WATERCOLOR AND GOUACHE

NO THIGH GAPS FOR MERMAIDS, DIGITAL

DETAIL

MERMAID TAILS- A SPOTTER’S FIELD GUIDE, DIGITAL

PRACTICALLY MER-FECT IN EVERY WAY, GOUACHE

BLOOM WHERE YOU’RE PLANTED, GOUACHE

MERMOM LOVE, MARKER

MERMAID VIBES, MARKER AND DIGITAL

DETAIL

HAND LETTERING

These hand-lettered pieces were created for different clients and with different media.

For example, "Live Like a Flamingo" was created to sell in The Mint Mermaid and was digitally designed to mimic a watercolor.

"By The Sea" was my project for "Inktober" 2017, a challenge that encourages artists to draw something in ink, unedited by digital means, every day for a month.

“Love and Gratitude” was created for a Neil Young fan and is in the style of the 1972 Harvest album artwork .

LIVE LIKE A FLAMINGO, DIGITAL

DETAIL

CURIOUS PARADOX, DIGITAL

BE GENTLE, DIGITAL

LAND OF WEIRDSIES, DIGITAL

DULL SPARKLE, DIGITAL

PROJECT PROGRESSION GRAPH, DIGITAL

DEAR FUTURE SELF VALUES FILL-IN-THE-BLANK, DIGITAL

BY THE SEA, INK AND MARKER

DETAIL

LETTERING REALISTIC EXPECTATIONS, DIGITAL

LOVE AND GRATITUDE [IN THE STYLE OF NEIL YOUNG’S HARVEST ALBUM], DIGITAL

DETAIL

THE MOST IMPORTANT WORK, DIGITAL

TURNING 34, GOUACHE

DETAIL

ALPHMERBET, DIGITAL

DISNEY CHARACTER NAME STACK [NOT FOR SALE- DESIGNED FOR PERSONAL USE ONLY], DIGITAL

FORGIVENESS, DIGITAL

EMOTIONAL SPACE, DIGITAL

SOUP VS SALAD, DIGITAL

MINDFULNESS, DIGITAL

HUMANITY SHOWING, DIGITAL

FLORIDA DESIGNS & MAPS

I created the illustrated alphabet for my shop with local grandmothers and mothers in mind. This print offered them a uniquely local addition to their nurseries. I was glad to have the idea for "X marks the spot!" and was thankful that our state butterfly happens to start with Z, because those letters are always difficult to fill.

I designed the typographic map as a more graphic counterpart to my more whimsical Florida maps. I created the outline of the state using only the names of Florida cities; major cities use bolder, larger type, and cities are located roughly in their geographic location. While many letters were manipulated by hand, the original font is 2009 GLC Plantin.

The maps I designed with dusty colors to give them a vintage feel. The world, USA, and Florida maps hung in my shop, and visitors were encouraged to pin their hometowns. The sea monsters and scrollwork gave them a sense of novelty and I added a vignette effect and a distressed overlay to make them look aged. The Space Coast map was part of the "Find Us" section of our website and was also sold in my shop.

At the request of my family, I painted a map of our favorite points of interest on the Space Coast. Our various homes were represented by nickname icons, and our various household pets (including the ones in pet heaven) had to be included.